Growth Management Strategies for Amazon Sellers

Once you’re up and running on Amazon, it’s time to start looking for ways to take on more customers and grow your business. Growing your Amazon business involves driving more traffic to your products, adding new products to your selection, and offering an unbeatable customer service experience. Let’s explore how you can leverage growth methods, tools, and professional services to take your Amazon business to the next level!

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Invest in Professional Expertise


Digital marketing, keyword research, and writing conversion-focused product descriptions will help you get more eyes on your Amazon products. But you don’t have to do all of this yourself. This is where it pays to hire professionals who know how to optimize your Amazon listings and increase your sales. When it comes to hiring expertise, avoid going with the cheapest freelancer you can find. Instead, look for a company like SEOzon Prime with its testimonials, awards, and experience. While you may have to pay a bit more to hire real professionals, you will get much more value out of the work they produce.


Leverage Tools to Automate Daily Tasks


In addition to hiring help, digital tools can offer a lot in the way of time and cost savings. Use online tools to automate your social media accounts, monitor your sales data, streamline your email marketing campaigns, and stay on top of your business finances.


Get simple ERP software to automate your business. A platform like QuickBooks gives you full ERP functionality sans the complicated functions that are unnecessary to a small business. Essentially, this lets you integrate multiple business processes like accounting, inventory management, time tracking payroll, and more into one intuitive platform so you can spend less time on software implementation and direct your energies more into growing your business.


Pay Attention to Cybersecurity


As your business grows and you introduce more tech tools to your company, cybersecurity becomes increasingly important. Creating a web of interconnected digital tools will open several new avenues through which attackers can get ahold of your business data and extract sensitive customer information from your accounts. A data breach would destroy your reputation, so be sure to make cybersecurity a priority! To mitigate your cybersecurity risks, train your employees how to protect your systems, applications, and data from misuse by creating strong passwords and avoiding public wi-fi networks while working.


Boost Your Amazon Ranking


The vast majority of Amazon shoppers don’t scroll beyond the first page of search results. If you want more people to land on your product page and potentially convert into paying customers, you need to boost your search ranking. The Amazon algorithm ranks products based on three main criteria—conversion rate, relevancy, and customer satisfaction. If you want to improve your ranking, you have to pay attention to all three of these important facets of your business.


Here are just a few simple ways to get your products to rank higher on Amazon:

  • Use automated email templates to ask your customers for reviews.

  • Answer any on-page questions left by your shoppers.

  • Optimize the size and quality of your product images.

  • Write your product titles for real people instead of stuffing them with keywords.

  • Include important keywords in your product description.

Encourage Repeat Business


Another way to boost your sales is to encourage your existing shoppers to buy from you again! In fact, it’s often easier to sell to an existing customer than to a new one. Not only that, but loyal shoppers are likely to spread the news about your products through word of mouth. You can use several methods to encourage repeat customers. For example, MyWifeQuitHerJob.com recommends identifying customers who make regular purchases and emailing them to establish a personal relationship. You can also send emails suggesting items related to those your customers previously purchased, give out discounts to loyal shoppers, or implement a referral program.


As an Amazon seller, growing your business should be your top priority. Selling on Amazon is incredibly competitive, and you need to keep moving forward if you want to stay ahead of your competitors. Take advantage of digital tools, professional service providers, and tried-and-true strategies to start expanding your business today!


Looking to optimize your Amazon listings? SEOzon Prime can help! We write captivating and high-converting listings for Amazon sellers just like you. Check out our services to learn more! Author: Julia Mitchell of Outspiration.net.